Trades · Multi-location
The same brand, at every location.
When the second location opens, the brand breaks: each one prints what it can. Desy keeps a single library and a single system so all of them look the same.
- One brand system for every branch
- Opening kit for new locations
- Consistency audit across locations
- Signage and menus versioned per location
- A single library: nobody uses the old logo
Her monthly audit compares location by location: drift is corrected with the right piece already made.