Example generated by Desy's engine · Fictional brand

Piu

Ice cream · 3 locations. Its star: the house sambayón. This is what Desy's engine proposes for a brand like this — before knowing it for real, its own palette rules over the starter one.

Its system

#FBF3E9 · #402E32 · #C65D7B · #E4B04A

Brand typeface: DM Serif Display + Inter for text.

Three paths for its piece

Sample piece for Piu (Ice cream · 3 locations) designed by Desy
The Classic — Tidy and direct: the name leads on top and the headline closes in the band. Read at a glance.
Sample piece for Piu (Ice cream · 3 locations) designed by Desy
The Minimal — Lots of air and a single fine rule: elegance by subtraction.
Sample piece for Piu (Ice cream · 3 locations) designed by Desy
The Bold — The brand color full-bleed: the one people remember.

The loupe over a brand like this

  • The same current logo at every location.
  • Every per-location version comes from the single library.
  • No loose local file coexists with the system.

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