Example generated by Desy's engine · Fictional brand

Hábitat

Real estate. Its star: houses with a patio. This is what Desy's engine proposes for a brand like this — before knowing it for real, its own palette rules over the starter one.

Its system

#F6F1E8 · #2A2118 · #8A5A33 · #D9A441

Brand typeface: Fraunces + Inter for text.

Three paths for its piece

Sample piece for Hábitat (Real estate) designed by Desy
The Classic — Tidy and direct: the name leads on top and the headline closes in the band. Read at a glance.
Sample piece for Hábitat (Real estate) designed by Desy
The Minimal — Lots of air and a single fine rule: elegance by subtraction.
Sample piece for Hábitat (Real estate) designed by Desy
The Bold — The brand color full-bleed: the one people remember.

The loupe over a brand like this

  • The proposal: understandable without the professional beside it.
  • Email signature and deck: at the level of the work.
  • The logo on A4 and on screen: impeccable on both.

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