Example generated by Desy's engine · Fictional brand

Esencia

Perfume & cosmetics. Its star: the signature fragrances. This is what Desy's engine proposes for a brand like this — before knowing it for real, its own palette rules over the starter one.

Its system

#FAF7F2 · #2E2A26 · #B76E79 · #D4A373

Brand typeface: Libre Baskerville + Inter for text.

Three paths for its piece

Sample piece for Esencia (Perfume & cosmetics) designed by Desy
The Classic — Tidy and direct: the name leads on top and the headline closes in the band. Read at a glance.
Sample piece for Esencia (Perfume & cosmetics) designed by Desy
The Minimal — Lots of air and a single fine rule: elegance by subtraction.
Sample piece for Esencia (Perfume & cosmetics) designed by Desy
The Bold — The brand color full-bleed: the one people remember.

The loupe over a brand like this

  • The palette: it should accompany, not shout — your client buys calm and detail.
  • Before-and-afters: same light, same angle, with permission.
  • The card that gets kept: the one not thrown away brings the next client.

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