Example generated by Desy's engine · Fictional brand

Cortez

Barbershop. Its star: the straight-razor cut. This is what Desy's engine proposes for a brand like this — before knowing it for real, its own palette rules over the starter one.

Its system

#F5EFE6 · #241D18 · #8A5A33 · #C9A24B

Brand typeface: DM Serif Display + Inter for text.

Three paths for its piece

Sample piece for Cortez (Barbershop) designed by Desy
The Classic — Tidy and direct: the name leads on top and the headline closes in the band. Read at a glance.
Sample piece for Cortez (Barbershop) designed by Desy
The Minimal — Lots of air and a single fine rule: elegance by subtraction.
Sample piece for Cortez (Barbershop) designed by Desy
The Bold — The brand color full-bleed: the one people remember.

The loupe over a brand like this

  • The palette: it should accompany, not shout — your client buys calm and detail.
  • Before-and-afters: same light, same angle, with permission.
  • The card that gets kept: the one not thrown away brings the next client.

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