Example generated by Desy's engine · Fictional brand

Kiné

Physical therapy. Its star: sports recovery. This is what Desy's engine proposes for a brand like this — before knowing it for real, its own palette rules over the starter one.

Its system

#EEF3F0 · #1F2E2A · #2AB7A5 · #C8A24B

Brand typeface: Space Grotesk + Inter for text.

Three paths for its piece

Sample piece for Kiné (Physical therapy) designed by Desy
The Classic — Tidy and direct: the name leads on top and the headline closes in the band. Read at a glance.
Sample piece for Kiné (Physical therapy) designed by Desy
The Minimal — Lots of air and a single fine rule: elegance by subtraction.
Sample piece for Kiné (Physical therapy) designed by Desy
The Bold — The brand color full-bleed: the one people remember.

The loupe over a brand like this

  • Signage: uniform across every area, no hand-stuck notes.
  • The leaflet: understandable with nobody explaining it.
  • Appointments and coverage: clear, in a single system.

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