✓ The loupe test

How well-kept is your brand?

Five honest questions. At the end, Desy gives you her verdict and the first step — without selling you anything.

1. Does your logo look the same everywhere?

Yes: the same file on the storefront, Instagram and cards Sort of: there are two or three versions floating around No: everyone uses whatever they have

2. Are your menu or signs up to date?

Yes: prices and products are current Almost: some things are crossed out or pasted over No: they're from another era

3. Are your colors always the same?

Yes: there is a palette and it is respected By eye: similar, never exact Every piece comes out a different color

4. If you had to reprint your storefront tomorrow, do you have the files?

Yes: editable, tidy, one click away I have a JPG in some chat… They don't exist or the designer kept them

5. A customer sees your Instagram and then your shop: do they look like the same business?

Yes, totally In spirit, not in the details They look like two different businesses

See my verdict

Some questions are unanswered.