Brand audit

The loupe audit.

Desy reviewing a piece with her loupe

Before designing anything, Desy can look at what you already have. You show her your current brand — the logo, the menu, the storefront, your Instagram — and she reviews it with her loupe: what's right, what's wrong and how she'd leave it. Free and without commitment.

1 · You show

Photos of your real pieces: storefront, menu, cards, your logo at any size. Nothing to prepare.

2 · She reviews

Readability, consistency, colors, real usage sizes. What nobody told you about your brand, down to the pixel.

3 · You get

A short, plain report: what's right (it stays), what's wrong (and why) and the path she'd take. You decide whether to go on.

A real report

The loupe, at work.

On October 24, 2026 Desy ran her audit over 5 real content pieces, with her five gates. Result: all 5 pass — one idea per piece, 4-word headlines in band, no drawn buttons, and the house's exact dosage (2 of 5 with text).

The one observation: in the packaging pieces the pack is generic, without the client's label. As a style sample that's fine; in your business, the exact-product gate demands your real label. That's how fine the loupe is.

Shall we ask for it?

The audit is requested from the first look: tell us about your business and leave your details — while Desy finishes being built, audits are the gateway to her list.

Start with the first look